Hello! My name is Joe P. Herrera, and I’ve lived in Natalia, Texas with my wife for over 10 years. I’m the son of Ruben and Elida Herrera from San Antonio, my father is a sales representative for a leading food manufacturer and my mother is a retired child care provider. My parents stressed the importance of education and family, and to this day both values continue to influence me.

I earned a Bachelor of Business Administration degree in Marketing from the University of Texas at San Antonio, and an MBA from Our Lady of the Lake University. Following in my father’s footsteps, I’m currently a senior business manager for a leading sales and marketing company. I am the Chairman of the Community Advisory Board at KLRN (San Antonio, Texas PBS affiliate), and was a member of the Community Advisory Board at Texas Public Radio (San Antonio, Texas NPR affiliate).

In 2002, I started my career as a sales representative for Hershey Chocolate. My career has allowed me to visit grocery stores in Kerrville, Junction, Sonora, El Dorado, Hondo and Castroville. Each of these communities have residents who value family and the desire to work hard to create their own success both now and for future generations. These residents, folks just like you and me, don't need other people telling them how to get things done. Our community just needs to make sure they have someone fighting to ensure their voices are heard. 

This campaign is about what is important to the people of District 53, not what I believe in. I am running to ensure that all of the ideas and concerns of all of the people in District 53 are championed in Austin.